Creating personal branding photos for your business might seem daunting, but Sydney photographer Janelle Keys shows how she strategically plans out each photoshoot to ensure you get the content you need - even if you have a broken leg! With photography tricks like posing, cropping, framing and composition, she was able to create much needed brand photos for a Sydney interior design team, while making sure everyone had fun along the way.

For product-based businesses, the images of your products are of the highest importance. They are what you lead with to entice and inform your audience, and ultimately sell your product. Even though taking a photo of an item is readily accessible these days, there is a variety of styles and strategies that we can implement to highlight your products, to help them translate to your potential customers and to make sure they are the hero on your website and socials.

Professional business headshots are one of the essential marketing tools in your brand identity toolkit. Even if you’re not quite ready for a full personal branding photoshoot, I always recommend starting out with one or two professional headshots. Here are my top tips for what to wear for your next headshot photos.

This brand photoshoot was they first time I had hired and paid for another photographer to take my photos. Usually, I take photos myself with my tripod, or have my kids do it, but I knew I needed it done properly by another professional, so called on a very talented colleague. And I’m so glad I did! Here are my takeaways from creating my own brand photos, and I hope these tips help you.

What if it’s time to update your photos and you’re pregnant? You could wait until baby is born and then try and schedule in a photoshoot around a newborn. But during that year, you might need to ramp up promotions to sustain you on maternity leave and the extra content would be super valuable. Or you could do a photoshoot in the early stages of pregnancy to build up your content library but, if these photos appear on your website or marketing materials for the coming years, you probably don’t want to appear perpetually pregnant! So what do you do??

Over the life of your business, some of these times we can prepare for, like the starting of a new business, and others arise and require us to response to, but in both circumstances, you get to be in control of how your brand speaks to it’s audience and potential customers.