For anyone who’s given a keynote presention, you’ll know that preparing your talk is a huge task in itself and could take weeks, or months of preparation work.

But many speakers don’t think about capitalising on the marketing opportunities before, during and after their presentation - or they leave it too late.

Here’s some marketing ideas for your next keynot presentation.

Whenever I’m talking with clients to plan their brand photoshoots, many of them ask “do I need to get my hair and makeup done? I don’t normally wear makeup.” My answer is always yes! Not because I think women need to cover themselves up or hide who they are, but because you’ll be on camera with the specific goal of elevating your brand to represent your business, and that requires some additional attention to detail by people with experience.

It can be so frustrating spending hours on your marketing campaigns, only to hear crickets! You have an amazing product and a stellar service offering! So why aren’t more people seeing your posts and engaging with your offer?

By using your visual communication effectively to make it as easy as possible to understand your brand story, you’ll remove any unnecessary barriers that would othewise stop people from taking action on your message….

I do love a fun cocktail on my birthday. Although I could very easily (and more affordably) pay $5 for a beer or a soda served in a can, I choose to pay four times the price for a fancy cocktail. Both are drinks. Both refresh my thirst. So why am I, and many other people, happy to pay so much more for a cocktail, or even a mocktail, when both are fundamentally the same thing?

The committee of our local Hawkesbury Chamber of commerce was finding it difficult to maintain consistency through the Chamber’s marketing, which was reflected in designs that looked unprofessional and didn’t connect with their audience.

Read how we worked together to give their brand a fun refresh and design Canva templates that the team could easily use moving forward. The business chamber now has an engaging and professional brand that local business owners trust and value.

With a more considered approach to your visual communication, more people will be able to engage with your marketing because they can actually read it, your message will be clear so there’s no confusion, and your visual brand will now look professional and purposeful.