It may not seem necessary to keep your Canva account organised if you’re the only one using it, but believe me - whether I’m working in a client’s account that is accessed by multiple team members, or in my own personal account - these quick organisational tips have saved so much valuable time, avoided confusion and provided consistency across the brand.

If you’re a small business owner wearing all the hats, you’ve probably spent hours creating designs on Canva for social media posts, website graphics, or handouts, only to receive little to no engagement. Let’s start by looking at some of the ways poor visual communication is hurting your brand and stopping people from connecting with your message.

October is NSW Small Business Month, and what better way to celebrate than with FREE STUFF!

Read on to learn about my BONUS OFFER and how you can cut through the overwhelm and use your new brand photos to elevate your brand and actually grow your business.

Want a functional website that represents your brand well, acts as a central hub for all the information your audience needs and helps people find you in local online searches? So did Eva, but she didn’t have a technical background and wasn’t sure how to get a website off the ground without becoming overwhelmed. Find out how Brand Consultant Janelle Keys worked with Eva to create a website that suits her unique voice and brand, and that she now feels confident to manage herself.

When people are searching for a service based business that is quite personal in nature, it can often be a daunting process. Websites that look clinical and impersonal may convey a feeling of coldness, causing someone to hesitate in getting in touch. However, what if that same person came across a website that was filled with natural and authentic photos that made them instantly feel at ease? How much more likely is that person going to have the confidence to reach out and book a session to get their help they desperately need!

Would you trust someone in business that showed up looking nothing like their photo online? Relationships and authenticity are a big part of business, and it all starts with your visual brand. Regularly updating your photos helps to strengthen that connection, allowing you to stay relatable and authentic, and your audience actually loves it! The best engagement I get on my social media is when I update my profile photo - greying hair and all!

Getting found online organically is a big struggle for many businesses in this digital age. And when it comes keywording strategies to increase your search ranking, a lot of people focus only on their website copy (text). But the often-overlooked asset to your findability is your brand photos, or image content.

In the Hawkesbury Western Sydney, people love working with local family-run businesses. So it makes sense to really highlight this aspect of your business in your visual brand so you can stand out on the values people are actually looking for. But, creating brand photos for a husband and wife team can be tricky. Read my tips on how to create the best types of brand photos for a husband and wife business.

In today’s fast-paced digital market, fresh and original content isn’t just desired, it’s essential. Customers are more savvy than ever in looking for products and services that match their needs and solve their biggest problems. Think about the type of imagery you like to see when viewing a page or website for something you are interested in. Can you spot a generic stock image a mile away? Do you prefer to see a team shot of the people you may be engaging with? In a crowded marketplace of so many products and services, customers desire to connect with a brand or service for it to win their business.

Personal brand photography communicates who you are to your audience. It portrays your own unique personality, position, and look. It goes beyond headshots or even personal portraits to tell a story about who you are, what you do, and what makes whatever you offer so great. That makes personal brand photography especially ideal for small business owners, entrepreneurs, freelancers, and professionals alike.

Nowadays, it’s more important than ever to totally own who you are. In a world that’s increasingly digital, your personal brand is what tells people who you are, what you do, and what makes you worth caring about. Here’s a step-by-step checklist to create your personal brand and help people discover the real you.

Great personal brand photos can transform your entire business. They have the power to make your intended audience connect with you on a deeper level, trust your expertise, and want to support you with their business. So how can you make sure the photos you get from your personal brand photoshoot are the best they can possibly be? What exactly is it that makes a personal brand photo great? Overall, it comes down to three things…

If you’re an entrepreneur who’s just starting out, chances are you sometimes feel overwhelmed with all of the costs that go into starting a business and promoting your personal brand. It can be really challenging to distinguish a smart investment that’ll lead to more money down the road from an investment that’s just a waste of your already limited funds. But certain investments can make all the difference!

A professional personal brand photoshoot is one of the smartest investments any entrepreneur, influencer, or small business owner can make. Great personal branding photos cement your personal brand the way nothing else can. They communicate your intent, attract your ideal audience, and help you visually portray your best self to the world.

I’m not gonna lie - the headshots I’m seeing that are coming out of AI image generators are nothing short of incredible. The details, the lighting, the colour - all of it seems perfect. Or, perhaps a little too perfect? And while I can admit that AI images are technically masterful, I just don’t like them. I can spot them a mile off, and to be honest, I feel a little cheated. When I visit your website or social media to find out more about working with you, I want to get to know you, not a machine’s interpretation of you. So, in the hope of ‘keeping it real’, here are all the ways I think actual headshots are better than AI generated headshots.

From the many conversations I’ve had with fellow business owners, it seems certain that not many people like to get in front of the camera to have professional photos taken. Perhaps it’s because you think you might feel or look awkward, or maybe you don’t think it’s necessary and you’d rather focus your customer’s attention on your products or services? But investing in professional headshots is just as important as investing in the design of your logo - it’s one of many parts that make up your brand identity and the benefits are endless.

By making your content 'evergreen' on your own platforms, you can reap the benefits time and time again and the right people will be able to find you. Having a website and utilising a blog gives you control of your own content. I'm going to share a few tips on how you can use your new brand photos to help you get found by the right people, faster.

Personal branding goes so far beyond your website design, the fonts you choose, and your logo. It’s all about the story you want to communicate to the public. It’s about what you have to offer to your clients — the skills, qualities, and experience you have that set you apart from the rest. So many different elements go into building your personal brand, but the photos you use to tell your story are especially powerful. Here’s why personal brand photography is so important for you and your business.

Being a real estate agent in Sydney is a a tough gig! So how do you stand out from the competition so that potential clients can find you and benefit from your amazing service and expertise?

Creating a personal brand is a great way to build trust online. Before people have even met you, they can get to know you online, see a little of how you work, and learn from your knowledge and experience. Professional photos can elevate your brand and help you stand out as the expert.

Small business owners all around the world are constantly faced with obstacles and setbacks that threaten to have them throw their hands in the air and quit. So what does it take to keep going despite failure, constant rejection and even bankruptcy? These quotes by Walt and stories from his life also included in my book, ‘The Courage to Pursue’.