What if it’s time to update your photos and you’re pregnant? You could wait until baby is born and then try and schedule in a photoshoot around a newborn. But during that year, you might need to ramp up promotions to sustain you on maternity leave and the extra content would be super valuable. Or you could do a photoshoot in the early stages of pregnancy to build up your content library but, if these photos appear on your website or marketing materials for the coming years, you probably don’t want to appear perpetually pregnant! So what do you do??

Over the life of your business, some of these times we can prepare for, like the starting of a new business, and others arise and require us to response to, but in both circumstances, you get to be in control of how your brand speaks to it’s audience and potential customers.

“I am a mum of two teenage girls.... I think it’s interesting that that was the first thing that I thought to write!! I love being a mum and I'm so proud of who my girls are as individual people, but that’s just it, they are individuals. I had to really think about who I am as an individual. I am a creative and love all things beauty. Being creative seems to flow into all aspects of my life.”

Standing out in business is tough, and finding the right people to work with can be even tougher. A well-organised photoshoot with a specialised personal branding photographer will arm you with a library of content that supports your business goals and elevates your brand to the next level.

With the Sydney property market always changing, families are looking for trusted and reliable real estate agents to help guide them into their forever home. But, as a Sydney real estate agent, how do you get visible and communicate all the ways you can help people navigate the property market? One way is to build your personal brand and create quality content that highlights your professionalism, gives your audience and idea what it’s like to work with you, and to build genuine trust.

“Family is the heart behind my business. I do what I do to support my family as well as to provide my family and others, a place to come together and reconnect. We lost a few close family members which sparked the idea to create a place where we could be together, to create memories. Life goes by too fast and we miss so many precious moments.”