A huge highlight for me is when the woman I am supporting reaches out and says how I've reduced their stress levels and they no longer feel overwhelmed. I feel a range of emotions when this happens! I'm so elated for them, I'm proud they took the step to reach out for help and proud of myself for making that difference in their life.

As a photographer for over 12 years now, and talking to many women about increasing their visibility online, I get asked a tonne of questions about brand photography so I thought I’d share a few of them with you here in the hope that it answers some of your questions too!

A Content Bucket is that handy and convenient place you reach into when you need photo content to market your business. It’s full of all types of brand photos. If your content bucket is kept full, current and relevant, it’s much easier to promote your business when the inspiration strikes.

You don’t have to be on call 24/7 if you run your own business. Have good boundaries and make them clear, so when you are present you can work efficiently.

In this digital world, people initially look to the internet and social media for information, so it’s essential that visual communication is intentionally designed to allow as many people as possible the basic right to access that information. With 1 in 6 people in Australia living with a disability*, it’s so important (in fact it’s a legal requirement) to make sure everyone has access to information, products and services.

Creating personal branding photos for your business might seem daunting, but Sydney photographer Janelle Keys shows how she strategically plans out each photoshoot to ensure you get the content you need - even if you have a broken leg! With photography tricks like posing, cropping, framing and composition, she was able to create much needed brand photos for a Sydney interior design team, while making sure everyone had fun along the way.