For anyone who’s given a keynote presention, you’ll know that preparing your talk is a huge task in itself and could take weeks, or months of preparation work.

But many speakers don’t think about capitalising on the marketing opportunities before, during and after their presentation - or they leave it too late.

Here’s some marketing ideas for your next keynot presentation.

If you’re planning on using the 2025 Pantone Color of the Year Mocha Mousse in your new brand indentity color palette, be sure to keep accessibility in mind. People with low or impaired vision may not be able to read your marketing message if this color is used poorly. Here are my tips for using the 2025 Pantone Colour of the Year with accessibility in mind.

In this digital world, people initially look to the internet and social media for information, so it’s essential that visual communication is intentionally designed to allow as many people as possible the basic right to access that information. With 1 in 6 people in Australia living with a disability*, it’s so important (in fact it’s a legal requirement) to make sure everyone has access to information, products and services.