If you’re an entrepreneur who’s just starting out, chances are you sometimes feel overwhelmed with all of the costs that go into starting a business and promoting your personal brand. It can be really challenging to distinguish a smart investment that’ll lead to more money down the road from an investment that’s just a waste of your already limited funds. But certain investments can make all the difference!

The social media space is noisy and crowded and it’s not yours. You’re playing in someone elses’ backyard and they can tell you to pack up and go home anytime they want to. Algorithms change (constantly!), platforms go down, and accounts are hacked or shut down. You put a lot of blood, sweat and tears into building your business and you deserve to be in control.