If you’re a small business owner wearing all the hats, you’ve probably spent hours creating designs on Canva for social media posts, website graphics, or handouts, only to receive little to no engagement. Let’s start by looking at some of the ways poor visual communication is hurting your brand and stopping people from connecting with your message.

You are building an amazing brand. What you have to offer will benefit so many people out there – but first they need to meet you! Growing your visibility is a key step in growing your brand and ultimately, sales and profit. Thanks to the digital nature of today’s society, there is so much we can do to get in front of potential customers, and a lot of it is free or affordable.

Standing out in business is tough, and finding the right people to work with can be even tougher. A well-organised photoshoot with a specialised personal branding photographer will arm you with a library of content that supports your business goals and elevates your brand to the next level.