What if it’s time to update your photos and you’re pregnant? You could wait until baby is born and then try and schedule in a photoshoot around a newborn. But during that year, you might need to ramp up promotions to sustain you on maternity leave and the extra content would be super valuable. Or you could do a photoshoot in the early stages of pregnancy to build up your content library but, if these photos appear on your website or marketing materials for the coming years, you probably don’t want to appear perpetually pregnant! So what do you do??