Book launches shouldn’t be just a one-time event, but should be seen as a important marketing opportunity long before, and way after the actual launch day. Creating branded photo content that’s on hand whenever you need it over the next 6-12 months is so helpful in saving you time, keeping your marketing efforts consistent, and building trust with your audience.

A professional personal brand photoshoot is one of the smartest investments any entrepreneur, influencer, or small business owner can make. Great personal branding photos cement your personal brand the way nothing else can. They communicate your intent, attract your ideal audience, and help you visually portray your best self to the world.

I’m not gonna lie - the headshots I’m seeing that are coming out of AI image generators are nothing short of incredible. The details, the lighting, the colour - all of it seems perfect. Or, perhaps a little too perfect? And while I can admit that AI images are technically masterful, I just don’t like them. I can spot them a mile off, and to be honest, I feel a little cheated. When I visit your website or social media to find out more about working with you, I want to get to know you, not a machine’s interpretation of you. So, in the hope of ‘keeping it real’, here are all the ways I think actual headshots are better than AI generated headshots.

Professional business headshots are one of the essential marketing tools in your brand identity toolkit. Even if you’re not quite ready for a full personal branding photoshoot, I always recommend starting out with one or two professional headshots. Here are my top tips for what to wear for your next headshot photos.