In today’s fast-paced digital market, fresh and original content isn’t just desired, it’s essential. Customers are more savvy than ever in looking for products and services that match their needs and solve their biggest problems. Think about the type of imagery you like to see when viewing a page or website for something you are interested in. Can you spot a generic stock image a mile away? Do you prefer to see a team shot of the people you may be engaging with? In a crowded marketplace of so many products and services, customers desire to connect with a brand or service for it to win their business.

Personal brand photography communicates who you are to your audience. It portrays your own unique personality, position, and look. It goes beyond headshots or even personal portraits to tell a story about who you are, what you do, and what makes whatever you offer so great. That makes personal brand photography especially ideal for small business owners, entrepreneurs, freelancers, and professionals alike.

Nowadays, it’s more important than ever to totally own who you are. In a world that’s increasingly digital, your personal brand is what tells people who you are, what you do, and what makes you worth caring about. Here’s a step-by-step checklist to create your personal brand and help people discover the real you.

If you’re an entrepreneur who’s just starting out, chances are you sometimes feel overwhelmed with all of the costs that go into starting a business and promoting your personal brand. It can be really challenging to distinguish a smart investment that’ll lead to more money down the road from an investment that’s just a waste of your already limited funds. But certain investments can make all the difference!

A professional personal brand photoshoot is one of the smartest investments any entrepreneur, influencer, or small business owner can make. Great personal branding photos cement your personal brand the way nothing else can. They communicate your intent, attract your ideal audience, and help you visually portray your best self to the world.

I’m not gonna lie - the headshots I’m seeing that are coming out of AI image generators are nothing short of incredible. The details, the lighting, the colour - all of it seems perfect. Or, perhaps a little too perfect? And while I can admit that AI images are technically masterful, I just don’t like them. I can spot them a mile off, and to be honest, I feel a little cheated. When I visit your website or social media to find out more about working with you, I want to get to know you, not a machine’s interpretation of you. So, in the hope of ‘keeping it real’, here are all the ways I think actual headshots are better than AI generated headshots.