If you’re an entrepreneur who’s just starting out, chances are you sometimes feel overwhelmed with all of the costs that go into starting a business and promoting your personal brand. It can be really challenging to distinguish a smart investment that’ll lead to more money down the road from an investment that’s just a waste of your already limited funds. But certain investments can make all the difference!

A professional personal brand photoshoot is one of the smartest investments any entrepreneur, influencer, or small business owner can make. Great personal branding photos cement your personal brand the way nothing else can. They communicate your intent, attract your ideal audience, and help you visually portray your best self to the world.

I’m not gonna lie - the headshots I’m seeing that are coming out of AI image generators are nothing short of incredible. The details, the lighting, the colour - all of it seems perfect. Or, perhaps a little too perfect? And while I can admit that AI images are technically masterful, I just don’t like them. I can spot them a mile off, and to be honest, I feel a little cheated. When I visit your website or social media to find out more about working with you, I want to get to know you, not a machine’s interpretation of you. So, in the hope of ‘keeping it real’, here are all the ways I think actual headshots are better than AI generated headshots.

By making your content 'evergreen' on your own platforms, you can reap the benefits time and time again and the right people will be able to find you. Having a website and utilising a blog gives you control of your own content. I'm going to share a few tips on how you can use your new brand photos to help you get found by the right people, faster.

Small business owners all around the world are constantly faced with obstacles and setbacks that threaten to have them throw their hands in the air and quit. So what does it take to keep going despite failure, constant rejection and even bankruptcy? These quotes by Walt and stories from his life also included in my book, ‘The Courage to Pursue’.

Add a touch of magic and inspiration to your business journey with these Disney movie quotes that also feature in my book, The Courage To Pursue: Business lessons and encouragement for entrepreneurs, inspired by Walt and his magical kingdom.

If you’re a solopreneur like me, a new business starting out, or you’re wanting to make more local, like-minded connections, then a business networking group might be just the place you’re looking for.

I love collaborating and doing business alongside other women - without great connections, small business can be lonely, discouraging and overwhelming.

Here are a few suggestions of networking groups in Western Sydney.

Having a brand photoshoot at home may sound stressful, but it doesn’t have to be, especially when it might be the most suitable option for small businesses with budget constraints. I’m here to help and to let you know how to get the best possible photos in any space. Read my top tips about having a successful brand photoshoot in your home…

Starting a small business is an intense and exciting time. Whether it’s a physical product or a service you are offering, at some point every idea needs to leave the proverbial page and take the necessary steps towards getting in front of an audience if they’re to turn into a successful small business. This NSW Small Business Month (or anytime for that matter), these seven tips will help set you up for success in the world of small business.

Starting a business can be daunting. One of the comforting and empowering things about doing business today is the wealth of information that's available, and the legacy of many business women that have gone before us with wisdom to share. Click through to read startup advice from my brand photography clients...

Have you ever made a purchase from a small business? If so, at least two things may have happened. One, the owner did a happy dance! Unlike giant mega corporations that probably don’t notice our individual purchases, each and every transaction is noticeable and appreciated by small business owners. And two, you may have (hopefully) experienced some personalised customer service. If you’re looking to support a small business, here are seven low cost ways to help give a big impact!

When searching for a good brand photo shoot location in Sydney, you’re bound to get inundated with a lot of options. In this blog, I want to focus on one dedicated location for hire, Belle Heath Estate - a favourite of mine, and I think you’ll see why…

You are building an amazing brand. What you have to offer will benefit so many people out there – but first they need to meet you! Growing your visibility is a key step in growing your brand and ultimately, sales and profit. Thanks to the digital nature of today’s society, there is so much we can do to get in front of potential customers, and a lot of it is free or affordable.

As a photographer for over 12 years now, and talking to many women about increasing their visibility online, I get asked a tonne of questions about brand photography so I thought I’d share a few of them with you here in the hope that it answers some of your questions too!

A Content Bucket is that handy and convenient place you reach into when you need photo content to market your business. It’s full of all types of brand photos. If your content bucket is kept full, current and relevant, it’s much easier to promote your business when the inspiration strikes.