If you’re an entrepreneur who’s just starting out, chances are you sometimes feel overwhelmed with all of the costs that go into starting a business and promoting your personal brand. It can be really challenging to distinguish a smart investment that’ll lead to more money down the road from an investment that’s just a waste of your already limited funds. But certain investments can make all the difference!

I’m not gonna lie - the headshots I’m seeing that are coming out of AI image generators are nothing short of incredible. The details, the lighting, the colour - all of it seems perfect. Or, perhaps a little too perfect? And while I can admit that AI images are technically masterful, I just don’t like them. I can spot them a mile off, and to be honest, I feel a little cheated. When I visit your website or social media to find out more about working with you, I want to get to know you, not a machine’s interpretation of you. So, in the hope of ‘keeping it real’, here are all the ways I think actual headshots are better than AI generated headshots.

What if it’s time to update your photos and you’re pregnant? You could wait until baby is born and then try and schedule in a photoshoot around a newborn. But during that year, you might need to ramp up promotions to sustain you on maternity leave and the extra content would be super valuable. Or you could do a photoshoot in the early stages of pregnancy to build up your content library but, if these photos appear on your website or marketing materials for the coming years, you probably don’t want to appear perpetually pregnant! So what do you do??

Standing out in business is tough, and finding the right people to work with can be even tougher. A well-organised photoshoot with a specialised personal branding photographer will arm you with a library of content that supports your business goals and elevates your brand to the next level.

With the Sydney property market always changing, families are looking for trusted and reliable real estate agents to help guide them into their forever home. But, as a Sydney real estate agent, how do you get visible and communicate all the ways you can help people navigate the property market? One way is to build your personal brand and create quality content that highlights your professionalism, gives your audience and idea what it’s like to work with you, and to build genuine trust.

A Luxe Branding photoshoot is your opportunity to create a whole year’s worth of content in just ONE DAY. Held on site at a luxury location, Luxe Branding photoshoots give us ample time to get multiple different looks and scenes.