Being a real estate agent in Sydney is a a tough gig! So how do you stand out from the competition so that potential clients can find you and benefit from your amazing service and expertise?

Creating a personal brand is a great way to build trust online. Before people have even met you, they can get to know you online, see a little of how you work, and learn from your knowledge and experience. Professional photos can elevate your brand and help you stand out as the expert.

Choosing a business coach or a life coach is a very personal thing, so it’s important that I feel personally connected to them right from the get-go. Photos help me do just that, which will then encourage me to book that discover call, which will then help me decide if we’re going to be a good fit working together. So what type of brand photos are best for business coaches?

Brand photos are your opportunity to convey a visual story to your audience. But there’s no point telling a story if there’s nothing unique to say. Generic photos are a dime a dozen, they fill a space but they don’t really say anything. People want to know what sets you apart and if your photos don’t do that, they may be letting you down. Here are my tips for how to get the most out of your brand photos.

Creating personal branding photos for your business might seem daunting, but Sydney photographer Janelle Keys shows how she strategically plans out each photoshoot to ensure you get the content you need - even if you have a broken leg! With photography tricks like posing, cropping, framing and composition, she was able to create much needed brand photos for a Sydney interior design team, while making sure everyone had fun along the way.

For product-based businesses, the images of your products are of the highest importance. They are what you lead with to entice and inform your audience, and ultimately sell your product. Even though taking a photo of an item is readily accessible these days, there is a variety of styles and strategies that we can implement to highlight your products, to help them translate to your potential customers and to make sure they are the hero on your website and socials.

Professional business headshots are one of the essential marketing tools in your brand identity toolkit. Even if you’re not quite ready for a full personal branding photoshoot, I always recommend starting out with one or two professional headshots. Here are my top tips for what to wear for your next headshot photos.