Over the life of your business, some of these times we can prepare for, like the starting of a new business, and others arise and require us to response to, but in both circumstances, you get to be in control of how your brand speaks to it’s audience and potential customers.

“I am a mum of two teenage girls.... I think it’s interesting that that was the first thing that I thought to write!! I love being a mum and I'm so proud of who my girls are as individual people, but that’s just it, they are individuals. I had to really think about who I am as an individual. I am a creative and love all things beauty. Being creative seems to flow into all aspects of my life.”

Standing out in business is tough, and finding the right people to work with can be even tougher. A well-organised photoshoot with a specialised personal branding photographer will arm you with a library of content that supports your business goals and elevates your brand to the next level.

With the Sydney property market always changing, families are looking for trusted and reliable real estate agents to help guide them into their forever home. But, as a Sydney real estate agent, how do you get visible and communicate all the ways you can help people navigate the property market? One way is to build your personal brand and create quality content that highlights your professionalism, gives your audience and idea what it’s like to work with you, and to build genuine trust.

“Family is the heart behind my business. I do what I do to support my family as well as to provide my family and others, a place to come together and reconnect. We lost a few close family members which sparked the idea to create a place where we could be together, to create memories. Life goes by too fast and we miss so many precious moments.”

A Luxe Branding photoshoot is your opportunity to create a whole year’s worth of content in just ONE DAY. Held on site at a luxury location, Luxe Branding photoshoots give us ample time to get multiple different looks and scenes.

With so many working from home these days, I’ve been asked the question, “I want branding photos, but my work space at home is not presentable. What can we do?!”. This is a fun and strategic problem to solve!

“I have so many highlights! I just enjoy seeing my clients happy with their treatments and products that are recommended. I'm very happy to be able to employee local young women and train them well in an industry that is amazing. Most of all, I get to meet and talk to the most amazing inspirational woman from all walks of life every day.”

Professional branding photos are great for all types of businesses and brands. Some service type industries or entrepreneurs may lend themselves more naturally to brand images, but definitely not to the exclusion of product based businesses, and I will tell you why. But first, have you ever heard this thought: “Why do I need personal branding photos? It’s about the product, not me!”

“Every year brings new challenges, whether that’s from external pressures such as floods, fires; or internal pressures such as recruitment challenges, financial issues or staff turnover. I have learnt you need to be bigger on the inside than anything happening on the outside. This makes you resilient and a problem solver. I see all problems as opportunities to pivot and improve, no matter how I feel.”

So, you’ve invested in your business with a personal branding photoshoot and now you have a library of content at your fingertips. Now what? The best thing to do for your business is to start using your photos and put them towork for you. Here’s a few first steps to get you started….

The social media space is noisy and crowded and it’s not yours. You’re playing in someone elses’ backyard and they can tell you to pack up and go home anytime they want to. Algorithms change (constantly!), platforms go down, and accounts are hacked or shut down. You put a lot of blood, sweat and tears into building your business and you deserve to be in control.