Professional business headshots are one of the essential marketing tools in your brand identity toolkit. Even if you’re not quite ready for a full personal branding photoshoot, I always recommend starting out with one or two professional headshots. Here are my top tips for what to wear for your next headshot photos.

“I pride myself on this ethos of delivering exceptional customer service, creating long-lasting relationships to help customers achieve life milestones; Whether buying a first home, refinancing to save money, or purchasing an investment property.”

With product photography, there is the availability and temptation these days to snap some quick pics on our phones and move along. But if you’re a creative business, it’s a shame to think all the effort, love and care you’ve poured into your product may not translate and tell that story to the audience.

“I think the biggest struggle is deciding what you really want to do and who you want to do it for. When I first started my business I produced a quote for every possible lead I had. Now I understand that not every project is suited to me, and I'm not suited to every project. I'm quite particular about the clients I work with as I've realised that's the best way to do work you can be proud of.”

This brand photoshoot was they first time I had hired and paid for another photographer to take my photos. Usually, I take photos myself with my tripod, or have my kids do it, but I knew I needed it done properly by another professional, so called on a very talented colleague. And I’m so glad I did! Here are my takeaways from creating my own brand photos, and I hope these tips help you.

“I find I can put too much pressure on myself to get too many things done in one day. When clients wanted to make changes to their projects, I felt the need to action them straight away, rather than communicating with the clients and advising that amendments may take a few days. I have learn that with the right communication and setting expectations, clients often understand and are happy to wait.”