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BRAND PHOTOGRAPHY // DESIGN // SUCCESS STORIES // BRAND TIPS // WOMEN IN BUSINESS
Commonly Asked Questions About Brand Photography
As a photographer for over 12 years now, and talking to many women about increasing their visibility online, I get asked a tonne of questions about brand photography so I thought I’d share a few of them with you here in the hope that it answers some of your questions too!
What photos are in your Content Bucket?
A Content Bucket is that handy and convenient place you reach into when you need photo content to market your business. It’s full of all types of brand photos. If your content bucket is kept full, current and relevant, it’s much easier to promote your business when the inspiration strikes.
Accessible Brand Design
In this digital world, people initially look to the internet and social media for information, so it’s essential that visual communication is intentionally designed to allow as many people as possible the basic right to access that information. With 1 in 6 people in Australia living with a disability*, it’s so important (in fact it’s a legal requirement) to make sure everyone has access to information, products and services.
Brand Photos with a Broken Leg
Creating personal branding photos for your business might seem daunting, but Sydney photographer Janelle Keys shows how she strategically plans out each photoshoot to ensure you get the content you need - even if you have a broken leg! With photography tricks like posing, cropping, framing and composition, she was able to create much needed brand photos for a Sydney interior design team, while making sure everyone had fun along the way.
Meet Jane.
“A highlight for me has been helping people. Sometimes you know at the time the impact you've had, how their health has improved and they have a better quality of life, but sometimes you only hear about years later; it doesn't matter when, it is still profoundly satisfying. “