20 Ways to use Personal Brand Photos
In today’s fast-paced digital market, fresh and original content isn’t just desired, it’s essential. Customers are more savvy than ever in looking for products and services that match their needs and solve their biggest problems. Think about the type of imagery you like to see when viewing a page or website for something you are interested in. Can you spot a generic stock image a mile away? Do you prefer to see a team shot of the people you may be engaging with? In a crowded marketplace of so many products and services, customers desire to connect with a brand or service for it to win their business.
You may wonder if the investment of time and money into branding photos will pay off? Couldn’t you just save the money, snap a picture with your phone, use stock photos or repost other people’s content? Incorporating a professional personal branding photo session into your marketing budget might seem unnecessary, but when you see how much usage you get out of just one session, it really is a smart business investment. Here are my top tips:
How to use Personal Brand Photos to Grow your Business
1. Profile picture on social media - a professional headshot will elevate your brand like no selfie can. These photos label you as the expert and give people an positive impression about your overall brand.
2. In your social media posts - by creating a variety of images at your personal branding session, you’ll have an abundance of monthly content to post of your team, products, services and more.
3. In your blog - you’ve invested time into writing awesome blog content. Let’s accompany that with customised photography.
4. Email signature - a fresh headshot added to your email signature can turn an everyday communication into a great opportunity to catch people’s attention and create a connection.
5. Profile picture on a guest blog post - when writing guests blog posts for other businesses, entice people to click over to your website with a warm and friendly smile.
6. Website - ditch the generic overused stock photos and have your actual handiwork displayed. Whether you provide products or services, no one else’s content or images will display the pride you take in your brand than custom photography.
7. Landing pages - keep your landing and sales pages consistent with your brand to help close the sale.
8. Facebook ads - generate more engagement with your facebook ads by including a picture of your team or products.
9. Newsletter - keep your customers informed and your brand front of mind with regular and consistent content.
10. Team photos on your ‘about us’ page - potential customers will connect with you and your team by seeing who they’ll potentially be working with.
11. Printed brochures and marketing material - inform and entice customers with custom photos on your printed brochures and marketing material.
12. E-books - professional imagery assists in branding you as the expert in your field.
13. Media kit - consistent professional imagery will reinforce your brand and keep you front of mind.
14. Local newspaper article - up your PR game and connect with your local community using images that help to keep your presence professional and consistent.
15. Business card - add a professional headshot to create instant connection, or a photo of your products for people to fall in love with.
16. Online course material - Elevate your authority and command trust with polished visual course content.
17. Promotional videos - insert your branded photos and headshot to the intro & outros of your videos to reiterate your brand and keep your presence front of mind.
18. Keynote presentations - use your new custom library of branded photos in your keynote presentations to connect with your audience, keep them engaged and become known as the expert in your field.
19. Lead magnet / opt-in - entice customers and widen your database with unique branded lead magnets showcasing your products or service.
20. Displays at events / tradeshows - custom photos can be used on all kinds of promotional materials and stand displays to attract new attention and introduce customers to your brand.
In just one personal brand photoshoot, we can create content that you can use in many different places and in many different ways. With a curated library of custom images in your marketing arsenal, your visual communication will be engaging and consistent, and you won’t be struggling to find suitable content again.
If you’d like to start creating your library of custom brand photos that elevate your brand, get in touch.