With a more considered approach to your visual communication, more people will be able to engage with your marketing because they can actually read it, your message will be clear so there’s no confusion, and your visual brand will now look professional and purposeful.

If you’re planning on using the 2025 Pantone Color of the Year Mocha Mousse in your new brand indentity color palette, be sure to keep accessibility in mind. People with low or impaired vision may not be able to read your marketing message if this color is used poorly. Here are my tips for using the 2025 Pantone Colour of the Year with accessibility in mind.

In this digital world, people initially look to the internet and social media for information, so it’s essential that visual communication is intentionally designed to allow as many people as possible the basic right to access that information. With 1 in 6 people in Australia living with a disability*, it’s so important (in fact it’s a legal requirement) to make sure everyone has access to information, products and services.