When marketing your business, photos of you and your team speak volumes in establishing connection and building trust. And who better to tell that story than the founder, owner or frontline team. Both professional photos AND phone camera content can be used to connect with your audience. The trick is knowing what role each of these types of content plays in your marketing and making sure you use it in the right places with intention.

Book launches shouldn’t be just a one-time event, but should be seen as a important marketing opportunity long before, and way after the actual launch day. Creating branded photo content that’s on hand whenever you need it over the next 6-12 months is so helpful in saving you time, keeping your marketing efforts consistent, and building trust with your audience.

Whenever I’m talking with clients to plan their brand photoshoots, many of them ask “do I need to get my hair and makeup done? I don’t normally wear makeup.” My answer is always yes! Not because I think women need to cover themselves up or hide who they are, but because you’ll be on camera with the specific goal of elevating your brand to represent your business, and that requires some additional attention to detail by people with experience.

It can be so frustrating spending hours on your marketing campaigns, only to hear crickets! You have an amazing product and a stellar service offering! So why aren’t more people seeing your posts and engaging with your offer?

By using your visual communication effectively to make it as easy as possible to understand your brand story, you’ll remove any unnecessary barriers that would othewise stop people from taking action on your message….

So, you’ve invested in your business with a personal branding photoshoot and now you have a library of content at your fingertips. Now what? The best thing to do for your business is to start using your photos and put them towork for you. Here’s a few first steps to get you started….