In today’s noisy digital marketplace, everyone seems to be on a quest to increase their visibility. Post more on social media. Pay more for online ads. Get a bigger sign. And rightly so. It makes sense to conclude that “the more people who can see my business, the more people who will buy”.

While that may be the case in some instances, it isn’t always a hard and fast rule. You can still have high visibility, but low engagement.

If you’re a small business owner wearing all the hats, you’ve probably spent hours creating designs on Canva for social media posts, website graphics, or handouts, only to receive little to no engagement. Let’s start by looking at some of the ways poor visual communication is hurting your brand and stopping people from connecting with your message.