Lately, I’ve been noticing more and more businesses and organisations using acronyms in place of their full brand name. As an advocate for brevity, I’m all for keeping things simple.

However, by using an acronym, are we really simplifying and making communication easier, or is it in fact creating even more confusion?

For anyone who’s given a keynote presention, you’ll know that preparing your talk is a huge task in itself and could take weeks, or months of preparation work.

But many speakers don’t think about capitalising on the marketing opportunities before, during and after their presentation - or they leave it too late.

Here’s some marketing ideas for your next keynot presentation.

If you’re a small business owner wearing all the hats, you’ve probably spent hours creating designs on Canva for social media posts, website graphics, or handouts, only to receive little to no engagement. Let’s start by looking at some of the ways poor visual communication is hurting your brand and stopping people from connecting with your message.