When marketing your business, photos of you and your team speak volumes in establishing connection and building trust. And who better to tell that story than the founder, owner or frontline team. Both professional photos AND phone camera content can be used to connect with your audience. The trick is knowing what role each of these types of content plays in your marketing and making sure you use it in the right places with intention.

In today’s noisy digital marketplace, everyone seems to be on a quest to increase their visibility. Post more on social media. Pay more for online ads. Get a bigger sign. And rightly so. It makes sense to conclude that “the more people who can see my business, the more people who will buy”.

While that may be the case in some instances, it isn’t always a hard and fast rule. You can still have high visibility, but low engagement.

You are building an amazing brand. What you have to offer will benefit so many people out there – but first they need to meet you! Growing your visibility is a key step in growing your brand and ultimately, sales and profit. Thanks to the digital nature of today’s society, there is so much we can do to get in front of potential customers, and a lot of it is free or affordable.