Would you trust someone in business that showed up looking nothing like their photo online? Relationships and authenticity are a big part of business, and it all starts with your visual brand. Regularly updating your photos helps to strengthen that connection, allowing you to stay relatable and authentic, and your audience actually loves it! The best engagement I get on my social media is when I update my profile photo - greying hair and all!

Getting found online organically is a big struggle for many businesses in this digital age. And when it comes keywording strategies to increase your search ranking, a lot of people focus only on their website copy (text). But the often-overlooked asset to your findability is your brand photos, or image content.