From the many conversations I’ve had with fellow business owners, it seems certain that not many people like to get in front of the camera to have professional photos taken. Perhaps it’s because you think you might feel or look awkward, or maybe you don’t think it’s necessary and you’d rather focus your customer’s attention on your products or services? But investing in professional headshots is just as important as investing in the design of your logo - it’s one of many parts that make up your brand identity and the benefits are endless.

By making your content 'evergreen' on your own platforms, you can reap the benefits time and time again and the right people will be able to find you. Having a website and utilising a blog gives you control of your own content. I'm going to share a few tips on how you can use your new brand photos to help you get found by the right people, faster.

Personal branding goes so far beyond your website design, the fonts you choose, and your logo. It’s all about the story you want to communicate to the public. It’s about what you have to offer to your clients — the skills, qualities, and experience you have that set you apart from the rest. So many different elements go into building your personal brand, but the photos you use to tell your story are especially powerful. Here’s why personal brand photography is so important for you and your business.

Being a real estate agent in Sydney is a a tough gig! So how do you stand out from the competition so that potential clients can find you and benefit from your amazing service and expertise?

Creating a personal brand is a great way to build trust online. Before people have even met you, they can get to know you online, see a little of how you work, and learn from your knowledge and experience. Professional photos can elevate your brand and help you stand out as the expert.

Small business owners all around the world are constantly faced with obstacles and setbacks that threaten to have them throw their hands in the air and quit. So what does it take to keep going despite failure, constant rejection and even bankruptcy? These quotes by Walt and stories from his life also included in my book, ‘The Courage to Pursue’.

Do not wear too many hats for too long. What I mean is, don't try and do it all on your own. I understand that when we commence our businesses we are trying to do it as cheaply as possible. Whilst this works for a short period of time, I cannot stress enough how important it is to have people in your corner, in your village, who are experts at what they do and handle the parts of your business you don't need to be spending time on.