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BRAND PHOTOGRAPHY // DESIGN // SUCCESS STORIES // BRAND TIPS // WOMEN IN BUSINESS
What Makes a Great Personal Brand Photo?
Great personal brand photos can transform your entire business. They have the power to make your intended audience connect with you on a deeper level, trust your expertise, and want to support you with their business. So how can you make sure the photos you get from your personal brand photoshoot are the best they can possibly be? What exactly is it that makes a personal brand photo great? Overall, it comes down to three things…
Top 3 Investments Every Entrepreneur Should Make in Their Personal Brand
If you’re an entrepreneur who’s just starting out, chances are you sometimes feel overwhelmed with all of the costs that go into starting a business and promoting your personal brand. It can be really challenging to distinguish a smart investment that’ll lead to more money down the road from an investment that’s just a waste of your already limited funds. But certain investments can make all the difference!
What NOT to Do in Your Personal Brand Photoshoot
A professional personal brand photoshoot is one of the smartest investments any entrepreneur, influencer, or small business owner can make. Great personal branding photos cement your personal brand the way nothing else can. They communicate your intent, attract your ideal audience, and help you visually portray your best self to the world.
Brand Photos for Speech Pathologists
I love helping businesses overcome hurdles. Sometimes, this means easing the common pain points of their customers. For many parents, reaching out for help or engaging support services for their children can be overwhelming at best. Parents are unsure who or how to pick, and may be expecting resistance from their child. Brand Photos can help your practice ease the burden for parents and get families in the door.
10 Ways Real Headshots are Better Than AI Headshots
I’m not gonna lie - the headshots I’m seeing that are coming out of AI image generators are nothing short of incredible. The details, the lighting, the colour - all of it seems perfect. Or, perhaps a little too perfect? And while I can admit that AI images are technically masterful, I just don’t like them. I can spot them a mile off, and to be honest, I feel a little cheated. When I visit your website or social media to find out more about working with you, I want to get to know you, not a machine’s interpretation of you. So, in the hope of ‘keeping it real’, here are all the ways I think actual headshots are better than AI generated headshots.
The Importance of Professional Headshots
From the many conversations I’ve had with fellow business owners, it seems certain that not many people like to get in front of the camera to have professional photos taken. Perhaps it’s because you think you might feel or look awkward, or maybe you don’t think it’s necessary and you’d rather focus your customer’s attention on your products or services? But investing in professional headshots is just as important as investing in the design of your logo - it’s one of many parts that make up your brand identity and the benefits are endless.