Lately, I’ve been noticing more and more businesses and organisations using acronyms in place of their full brand name. As an advocate for brevity, I’m all for keeping things simple.

However, by using an acronym, are we really simplifying and making communication easier, or is it in fact creating even more confusion?

With a more considered approach to your visual communication, more people will be able to engage with your marketing because they can actually read it, your message will be clear so there’s no confusion, and your visual brand will now look professional and purposeful.