Lately, I’ve been noticing more and more businesses and organisations using acronyms in place of their full brand name. As an advocate for brevity, I’m all for keeping things simple.

However, by using an acronym, are we really simplifying and making communication easier, or is it in fact creating even more confusion?

Brand photos allow potential clients to see and ‘feel’ that when they’re searching for professionals to work with themselves or their children. A personal branding photoshoot will do something that generic photos and AI images fall short of, connect & build trust. It’s images of your friendly staff, in their uniform, in their place of work doing what they do best. Clients will have an accurate picture in their mind of what to expect to see on the day.

With a more considered approach to your visual communication, more people will be able to engage with your marketing because they can actually read it, your message will be clear so there’s no confusion, and your visual brand will now look professional and purposeful.