I do love a fun cocktail on my birthday. Although I could very easily (and more affordably) pay $5 for a beer or a soda served in a can, I choose to pay four times the price for a fancy cocktail. Both are drinks. Both refresh my thirst. So why am I, and many other people, happy to pay so much more for a cocktail, or even a mocktail, when both are fundamentally the same thing?

The committee of our local Hawkesbury Chamber of commerce was finding it difficult to maintain consistency through the Chamber’s marketing, which was reflected in designs that looked unprofessional and didn’t connect with their audience.

Read how we worked together to give their brand a fun refresh and design Canva templates that the team could easily use moving forward. The business chamber now has an engaging and professional brand that local business owners trust and value.

With a more considered approach to your visual communication, more people will be able to engage with your marketing because they can actually read it, your message will be clear so there’s no confusion, and your visual brand will now look professional and purposeful.

It may not seem necessary to keep your Canva account organised if you’re the only one using it, but believe me - whether I’m working in a client’s account that is accessed by multiple team members, or in my own personal account - these quick organisational tips have saved so much valuable time, avoided confusion and provided consistency across the brand.

If you’re a small business owner wearing all the hats, you’ve probably spent hours creating designs on Canva for social media posts, website graphics, or handouts, only to receive little to no engagement. Let’s start by looking at some of the ways poor visual communication is hurting your brand and stopping people from connecting with your message.

October is NSW Small Business Month, and what better way to celebrate than with FREE STUFF!

Read on to learn about my BONUS OFFER and how you can cut through the overwhelm and use your new brand photos to elevate your brand and actually grow your business.