Want a functional website that represents your brand well, acts as a central hub for all the information your audience needs and helps people find you in local online searches? So did Eva, but she didn’t have a technical background and wasn’t sure how to get a website off the ground without becoming overwhelmed. Find out how Brand Consultant Janelle Keys worked with Eva to create a website that suits her unique voice and brand, and that she now feels confident to manage herself.

When people are searching for a service based business that is quite personal in nature, it can often be a daunting process. Websites that look clinical and impersonal may convey a feeling of coldness, causing someone to hesitate in getting in touch. However, what if that same person came across a website that was filled with natural and authentic photos that made them instantly feel at ease? How much more likely is that person going to have the confidence to reach out and book a session to get their help they desperately need!

Would you trust someone in business that showed up looking nothing like their photo online? Relationships and authenticity are a big part of business, and it all starts with your visual brand. Regularly updating your photos helps to strengthen that connection, allowing you to stay relatable and authentic, and your audience actually loves it! The best engagement I get on my social media is when I update my profile photo - greying hair and all!

Getting found online organically is a big struggle for many businesses in this digital age. And when it comes keywording strategies to increase your search ranking, a lot of people focus only on their website copy (text). But the often-overlooked asset to your findability is your brand photos, or image content.

In the Hawkesbury Western Sydney, people love working with local family-run businesses. So it makes sense to really highlight this aspect of your business in your visual brand so you can stand out on the values people are actually looking for. But, creating brand photos for a husband and wife team can be tricky. Read my tips on how to create the best types of brand photos for a husband and wife business.

In today’s fast-paced digital market, fresh and original content isn’t just desired, it’s essential. Customers are more savvy than ever in looking for products and services that match their needs and solve their biggest problems. Think about the type of imagery you like to see when viewing a page or website for something you are interested in. Can you spot a generic stock image a mile away? Do you prefer to see a team shot of the people you may be engaging with? In a crowded marketplace of so many products and services, customers desire to connect with a brand or service for it to win their business.